Anita and Gagan
Ideas:
All of our critical investigation essay focuses on the representation on gender and therefore we decided to create a music video, which focuses on a female character subverting the traditional stereotypes. Although, Anita and Gagan are focusing on music video in their essays and I am focusing on film, our production will contain a narrative and highlight a modern representation of female. The narrative will focuses on a female who is not happy in her relationship based on the way her partner is treating her. The female character will be positively portrayed as independent and fearless, which would be effective in highlighting the message that women are no longer submissive to men. As Anita is focusing on the representation of males in music videos in her essay, we thought it be a good idea to dominantly represent the male character as having typical characteristics from the beginning, but towards the end we will portray him subverting the masculine stereotype. Significantly, this would highlight a switch in gender roles as the female character would also be taking on masculine traits such as boxing.
We decided to use the song 'Roar' by Katy Perry for our production, as it clearly highlights a liberal message to the female audience of women no longer being subordinate to men in modern society. The primary audience for our production are females between the age demographic of 16-28 year old , which would be beneficial for them to identify with the character. Thus, this would encourage them to become independent and not to be afraid of taking on masculine traits, which stereotypically goes against the female domain. Ultimately, the aim of our production is to highlight a message to the audience that women are no longer submissive to men in contemporary society and therefore they are more than capable of being independent.
We decided to use the song 'Roar' by Katy Perry for our production, as it clearly highlights a liberal message to the female audience of women no longer being subordinate to men in modern society. The primary audience for our production are females between the age demographic of 16-28 year old , which would be beneficial for them to identify with the character. Thus, this would encourage them to become independent and not to be afraid of taking on masculine traits, which stereotypically goes against the female domain. Ultimately, the aim of our production is to highlight a message to the audience that women are no longer submissive to men in contemporary society and therefore they are more than capable of being independent.
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